Organ Donation Outreach Toolkits for EMS Departments

These resources were created to help your department educate the public, share stories of hope, and encourage donor registration throughout their communities!

📱 Social Media Graphics

Help spread the message of donation through your department’s social platforms. These downloadable graphics are available in multiple formats and are optimized for Facebook, Instagram, and Stories.

	General Organ Donation Promotion 1    Instagram Post    Facebook Post    Story / Reel Post		General Organ Donation Promotion 2    Instagram Post    Facebook Post    Story / Reel Post
	Blue & Green Day    Instagram Post    Facebook Post    Story / Reel Post		National Pediatric Transplant Week     Instagram Post    Facebook Post    Story / Reel Post
	National Donor Day     Instagram Post    Facebook Post    Story / Reel Post		Logos   Donate Life Logo   Done Vida Logo   Donate Life WI Logo

📝 Example Social Media Captions

Pair your posts with clear, compelling, and ready-to-use captions written to inform, honor, and activate. Each caption is tailored to EMS audiences and includes facts, calls to action, and inspirational language to help your content resonate with your community.

1. General Promotion:

   • "Become a hero in someone's story. Register as an organ, eye, and tissue donor today and give the gift of life. Learn more at Donate Life Wisconsin. #DonateLife #OrganDonation #EMS"

2. Blue & Green Day:

   • "Show your support for organ donation by wearing blue and green today! Together, we can save lives. #DonateLife #BlueAndGreenDay #EMS"

3. Sharing Personal Stories:

   • "Meet [Name], an organ donor recipient who got a second chance at life thanks to a generous donor. Share your story and inspire others to become donors. #DonateLife #OrganDonation #SecondChance"

4. Educational Content:

   • "Did you know one donor can save up to 8 lives? Learn more about the impact of organ donation and how you can help. #DonateLife #OrganDonation #EMS"

5. Holiday Promotion:

   • "This holiday season, give the ultimate gift – the gift of life. Register as an organ donor and make a difference. #DonateLife #HolidayGiving #EMS"

🖨️ Printable Materials

These fliers and posters are designed for high-visibility areas — whether posted in your EMS station, hung at community centers, or distributed during public events. Each print piece is designed to quickly communicate the importance of donation and the role EMS professionals can play in advocacy and awareness.

What’s included:

• 8.5x11 and 11x17 posters for donation awareness

• Informational fliers for public events

• Editable templates (if available) to add your department name or logo

📥 [Download Fliers and Posters]

🎥 Public Facing Video

Bring the message to life with a story that shows the real impact of donation. This video shares the journey of Emreigh — a powerful example of how organ donation can bring healing and hope to families and communities. The video is appropriate for public presentations, social media, or as part of a station-wide viewing and discussion.

Use it for:

• Community education events

• School presentations or civic meetings

• Sharing during awareness months or observances

Watch and Share Emreigh’s Story Video

Explore other Rescue to Recovery Resources below:

Rescue to Recovery is a statewide initiative made possible through grant funding from Donate Life Wisconsin. Developed by the WEMSA Foundation in partnership with Versiti Organ and Tissue Donation, UW-Organ & Tissue Donation, Lions Eye Bank of Wisconsin, and the Wisconsin EMS Association.  This program is FREE and available to ANY Wisconsin EMS Department to equip EMS professionals with the tools and knowledge they need to support organ, tissue, and eye donation — both in the field and in their communities.

For any questions or feedback regarding the the Rescue to Recovery Program & Resources, please contact us at wemsa@wisconsinems.com.